Privacy Policy

1) Who we are

MyAutoLoan.ca (the “Company”, “we”, “us”) operates a Canadian auto-financing lead platform. We collect your application and, with your consent, share it with appropriate dealership and finance partners who may help arrange vehicle financing or refinancing. We are not a bank or lender.

Scope: this policy applies to our website, forms, communications, and related services offered in Canada.

2) What we collect

Information you provide

• Contact & identity (e.g., name, phone, email, current address, province/territory, age confirmation 18+).
• Application details (e.g., employment status, time on job, income, housing situation, estimated monthly budget, residency details, vehicle preferences, down payment intentions).
• Trade-in details when you choose to provide them (e.g., basic vehicle information and condition, mileage, VIN, photos).
• Refinance details if you apply for refinancing (e.g., information about your current auto loan that you choose to provide).
• Communications with us (e.g., email, SMS/OTP confirmations, support interactions, marketing preferences).

We do not request your online banking credentials or account numbers.

Information collected automatically

We and our service providers may collect limited device and usage information (e.g., browser, pages viewed, approximate location, and interactions) using cookies or similar technologies to operate the site, prevent fraud, and improve performance.

3) How we use information

• Provide and improve our services, including reviewing applications and facilitating introductions to appropriate partners.
• Authenticate and secure the process (e.g., one-time passcodes, fraud prevention, abuse detection).
• Customer support and routine business operations (audits, troubleshooting, analytics).
• Marketing with consent (email/SMS), and to provide information about offers you request; you can opt out at any time.
• Legal, compliance, and risk, including responding to lawful requests and enforcing terms.

We process personal information with your consent, to perform services you request, and as necessary for our legitimate interests and legal obligations.

4) Credit checks

We do not pull your credit report. If your application is referred to a dealership or finance partner, they may conduct a soft credit inquiry or otherwise assess creditworthiness in accordance with their own policies and with your consent.

5) When we share information

We may disclose personal information in the following situations:

• With dealership and finance partners who help review your application and may contact you about financing or refinancing options.
• With service providers that support our operations (for example, customer communications, security and fraud prevention, website functionality, analytics, or advertising on our behalf). These providers are bound by confidentiality and only use information to perform services for us.
• For legal and safety reasons (e.g., to comply with law, respond to lawful requests, protect rights, security, and prevent fraud).
• Business transactions (e.g., merger, acquisition, or asset sale) where information may be transferred as part of the transaction, subject to this policy.

We do not sell personal information as a standalone product.

6) Cookies & interest-based advertising

We and our advertising/analytics partners may use cookies or similar technologies to understand how our site is used and to show you more relevant ads on our site and elsewhere. You can manage cookies in your browser settings, and you may opt out of our marketing emails/SMS at any time using the links or instructions included in the message.

If you disable cookies, some features of the site may not function as intended.

7) Storage & cross-border transfers

Your information may be stored or processed in Canada and in other jurisdictions by us or our service providers. When information is outside your province or outside Canada, it may be subject to the laws of those jurisdictions and accessible to law-enforcement or government authorities there.

8) How long we keep information

We retain personal information only as long as necessary to provide services you requested, for reasonable business purposes (such as records, security, and fraud-prevention), and to comply with legal obligations. We apply internal retention criteria to remove or de-identify information when it is no longer needed.

9) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, and unauthorized access, use, or disclosure. No method of transmission or storage is completely secure; if we detect a material incident affecting your information, we will act in accordance with applicable laws.

10) Your choices & rights

• Access & correction: You may request access to or correction of your personal information in our custody.
• Withdraw consent: You may withdraw consent to marketing or certain optional uses. This will not affect processing that is necessary to provide services you requested or that we are legally required to perform.
• Marketing opt-out: Use the unsubscribe link in emails or reply STOP to SMS to opt out of marketing messages.
• Cookies: You can manage or block cookies in your browser/device settings.

To make a request, see Contact us below.

11) Additional information for Quebec residents

If you reside in Quebec, you may have additional rights regarding access, rectification, and de-indexation under applicable provincial privacy law. Where we rely on your consent, you may withdraw it at any time (subject to legal or contractual limits). You may also ask about how your information is handled outside Quebec. Contact us to exercise these rights.

12) Children & minors

Our services are intended for individuals 18 years of age or older. We do not knowingly collect personal information from minors.

13) Third-party websites

Our site may link to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies.

14) Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date shows when it was most recently revised. Material changes will be highlighted on this page. The current version was last updated on August 9, 2025.

15) Contact us

If you have a question, request access/correction, or wish to make a privacy complaint, please contact our Privacy Officer:

MyAutoLoan.ca – Privacy Officer
9641 49 Ave NW, Edmonton, AB T6E 5Z
+1 (833) 528-8656 · support@myautoloan.ca

We will respond within a reasonable time and in accordance with applicable Canadian privacy laws.